The Lo Head Movement [Video]

A subculture I didn't know had a name up until recently, deriving it's name from Polo by Ralph Lauren. New Yorkcentric in origin, but slowly engulfing other parts of the globe. A movement that has deep levels of devotion, with some of the people refusing to wear anything other than Polo. From members of the Wu Tang Clan to Action Bronson, to 88-Keys. 88-Keys claims to have worn nothing but Ralph Lauren since 1993. I can't imagine being decked out in one label head to toe, and I'm glad we have sunnier climes here in S.A, so we don't have to swateh ourselves in layers of vintage Ralph Lauren. Each to their own I suppose.

more video after the jump...



L.G